
From Simply White (Color of the Year 2016) to a “rich and royal amethyst” the Color of the Year 2017 Shadow (2117-30) is described as “elusive and enigmatic–a master of ambiance” according to Ellen O’Neill, Creative Director for Benjamin Moore.

Are neutrals done already? Not hardly in my opinion, but we are seeing a bolder display of color trends in specific design elements that bring a sophisticated and confident exclamation to the personality of our homes.

Benjamin Moore’s Shadow can bring interest and intrigue to a room when used in a complementary way such as a focal wall, entryway, furnishings, accessories or trim. This rich color hue is delightful in textiles, flooring and wallcoverings.


It’s theatrical qualities add drama and unexpected boldness to traditional spaces.
Have you been inspired to add this Color of the Year 2017 to your home? Let us know!
To view the full Color Palette please visit Benjamin Moore.
