Redend Point (SW-9081), Color of the Year and Sherwin-Williams new blush-beige mid-tone neutral color hue, takes me back to the days when natural, warm earthy tones were in vogue, when the liberal use of color was used to express personal style.
Described as “not too light or too dark, not too moody or too sweet,” by Sue Wadden, Sherwin-Williams’s director of color marketing, it makes an easy companion to your favorite “cool neutrals or tame more overtly colorful choices.” A nostalgic mid-tone, where pink-meets-gray-meets-beige, Sherwin-Williams takes their cue from people embracing neutral versions of greens, blues and browns; all hues that help us feel grounded, according to the experts.
Other’s consider Redend Point as a subtle take on pink, which brings a certain softness and soothing quality, allowing a romantic aesthetic to the tag line, If beige could blush. If you resonate with this tag line, then Redend Point is your color of the year. Still others will be attracted to Redend Point for its reassuring, familiar and nurturing quality.
Ultimately, the drivers in Sherwin-Williams choice of Redend Point culminated around a world conversation of being more about empathy and humanity towards others and the big idea of being good to each other, according to Sue Wadden, the color marketing director at Sherwin-Williams.
A little design inspiration and imagination with this modern luxe interior, fully painted walls and ceiling, allows you to add glamour by bringing in various hues and textures. Accomplish the same look with Redend Point.
This big-idea of being good to each other is reason enough to incorporate Redend Point (SW-9081) into your color plan!
Photo: Jack Thompson | Kelly Marshall
One thought on “Color of the Year 2023 | Redend Point”
Loved this article!!!